More importance is given to meta tags

Content marketing is really a component of SEO, and SEO is a component of content marketing - it's really a chicken and the egg situation. Obviously, there are exceptions to this, like spam-bots. It's one thing to optimize your site in its current state but another to keep it optimized as …

more ...

Thinking about meta tags makes everything OK

Link building is still an important part of your company's SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. These techniques don't provide users with substantially unique or valuable content, and are in violation …

more ...

Think With the SERP In Mind

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. You can do this in Search Console to see errors Google has found, or use a crawler to hunt them down yourself. You want your page title …

more ...

Can inbound links really make a difference?

Every page should be given a title that describes its content. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they …

more ...


The lazy way to html

Keep up with latest SEO news and practices - just like everything in the world changes and moves on - so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. The …

more ...

Tell me more about doorway sites

That code listing contains two distinct fragments. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content - otherwise, your …

more ...


Difficult things about social media

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Every page should have a description that isn't used anywhere else on the site. Although there are many ways to improve site speed, image compression can typically …

more ...

If hits is so terrible, why don't statistics show this?

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Today, the secret to SEO is no secret …

more ...

The broken link-building method aided by long tail search

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. If this has already been …

more ...


Create a search marketing strategy based on bounce rates

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

more ...

Assess your analytic capabilities, and fill in the gaps

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. The basis of this approach was the the belief that many business people make decisions in a rational, List all your competitors - use a search engine to search for similar websites, using …

more ...

Things your competitors know about nofollow links

Everything below that visible area merely serves to provide enough content for search engines. SEO inevitably becomes more difficult with each new page you add to your site. It's a problemcthat needs solving. With the constant updates to Google's algorithm and best practices, the very same tactics that once landed …

more ...


Build Your Content in Topic Clusters

Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a …

more ...

Consider static pages at the inception

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The catch comes in the form of a limitation, such as insufficient …

more ...

Difficult things about keywords

Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Brand equity represents a set of characteristics that are unique to a brand. If there was one thing that we could get across to those unfamiliar with SEO, it's that it …

more ...


Maybe SEO campaigns will be a thing of the past

The personality chosen for social media should match the voice used in other venues and marketing communications. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. In addition to understanding technical SEO, you must also understand the importance …

more ...

Never underestimate the influence of analytics

So, there's a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Usually, the process of indexing non-HTML documents is to extract all text prior to indexing. Completely changing the image people hold regarding a company or …

more ...

The secret to finding world class tools for webmaster tools

Gross rating points (GRPs) measure the impact or intensity of an SEO plan. When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. In the international arena, effective positioning remains vitally important. Would an …

more ...