Keep up with latest SEO news and practices - just like everything in the world changes and moves on - so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. The …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a …

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The catch comes in the form of a limitation, such as insufficient …

Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Brand equity represents a set of characteristics that are unique to a brand. If there was one thing that we could get across to those unfamiliar with SEO, it's that it …

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Viewers often can recall the most irrational and illogical ads. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e …