Being seen is important, but you also want to make sure your site is understood the right way. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn't a hefty amount …

A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. Search Engine Optimization should start with creating and uploading content. This can include a lot of things …

Content marketing is really a component of SEO, and SEO is a component of content marketing - it's really a chicken and the egg situation. Obviously, there are exceptions to this, like spam-bots. It's one thing to optimize your site in its current state but another to keep it optimized as …

Link building is still an important part of your company's SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. These techniques don't provide users with substantially unique or valuable content, and are in violation …

Keep up with latest SEO news and practices - just like everything in the world changes and moves on - so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. The …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a …

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The catch comes in the form of a limitation, such as insufficient …

Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Brand equity represents a set of characteristics that are unique to a brand. If there was one thing that we could get across to those unfamiliar with SEO, it's that it …

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Viewers often can recall the most irrational and illogical ads. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e …