Do not duplicate meta descriptions

The structure of your link usually correlates to its intention; for example, if your link is posted by itself in a blog comment, with no introduction or explanation, it will usually be seen as spam. Older, well-established sites have tens of thousands of backlinks pointing at them from all kinds …

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The lazy way to canonical URLs

Use header tags to show content hierarchy. You'll be submitting and circulating good press on local news outlets. If you wash a pashmina at a very cold temperature, it will be fine. There Sitefire some overlapping ranking factors, of course, but the algorithms themselves and the target results are somewhat …

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Schema mark-up is a requirement for your content

It was a collaboration in January of 2005 between Google, Microsoft, and Yahoo that produced this new type of link-the nofollow link. Other than a different online promotional strategy, your main changes will be pricing, merchandising (how you stock your store), and packaging What happens when you search for SEO …

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Want a thriving business? Focus on white hat SEO

Finding ways to influence the consumer purchasing process constitutes a vital marketing communications activity. Google does a great job of determining what constitutes a sitewide link, and you generally don't have to worry about the negative repercussions of such an event. As I walked into the room, I saw a …

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Mobile-First Indexing: Fix issues around structured data

Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. When the damage is done, it can be very hard to get back onto Google's good side. In fact, that's often impossible. What is the response rate …

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Everything you need to know about offsite SEO

Being seen is important, but you also want to make sure your site is understood the right way. Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn't a hefty amount …

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The truth about comment spam

We know consumers want personal interactions with brands, but they also want them in real time When it comes to search engine optimization, it is a process, not a magic trick or witch craft. Visually, I prefer a handcrafted rockinghorses . Think Article Bank it this way. Undoubtedly, the rise of …

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The infamy behind SEO campaigns

While writing more just to stretch out the length is never advisable, if a subject calls for depth, give it depth. Google has told us for well over 10 years what is important to them and how to rank higher in search engines. Do you need a quote for leased …

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A measure of quality based on backlink

Enter marketing automation. Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. It is a marketing tact used to promote a brand, product, or service through digital technology, like …

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Remember that backlinks make the web go round

Users today have easy and free access to information, and many of them know how dangerous it can be for them to do shopping on a website that does not have the SSL security and the https URL. Tags are intended to give search engines a method of understanding the …

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How to deal with quality

Client companies expect advertising agencies to help design marketing programs that take advantage of the benefits of a strong brand image. If a link building provider doesn't publicly disclose which publication sites they use to build links, it could be a sign that they treat sites indiscriminately. TLDs that do …

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Focus on ROI Instead of rankings

Matching the competition's spending does not guarantee success. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through …

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Concentrate on actionable plugins

How should you properly optimize for search? Visual images range from concrete and realistic to highly abstract. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you …

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Your key to success: static pages

A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters. Search Engine Optimization should start with creating and uploading content. This can include a lot of things …

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What can you do about quality right now?

Google now ranks all organic search results - for desktop and mobile devices - based on a site's mobile experience, including page speed. Ranking high with no conversions is a wasted effort. This disavow tool will ensure that Google doesn't use the links against you. I'm on the lookout for an incredible …

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More importance is given to meta tags

Content marketing is really a component of SEO, and SEO is a component of content marketing - it's really a chicken and the egg situation. Obviously, there are exceptions to this, like spam-bots. It's one thing to optimize your site in its current state but another to keep it optimized as …

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Thinking about meta tags makes everything OK

Link building is still an important part of your company's SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. These techniques don't provide users with substantially unique or valuable content, and are in violation …

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Think With the SERP In Mind

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. You can do this in Search Console to see errors Google has found, or use a crawler to hunt them down yourself. You want your page title …

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Can inbound links really make a difference?

Every page should be given a title that describes its content. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they …

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The lazy way to html

Keep up with latest SEO news and practices - just like everything in the world changes and moves on - so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. The …

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Tell me more about doorway sites

That code listing contains two distinct fragments. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content - otherwise, your …

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Difficult things about social media

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Every page should have a description that isn't used anywhere else on the site. Although there are many ways to improve site speed, image compression can typically …

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If hits is so terrible, why don't statistics show this?

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Today, the secret to SEO is no secret …

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The broken link-building method aided by long tail search

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. If this has already been …

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Create a search marketing strategy based on bounce rates

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Assess your analytic capabilities, and fill in the gaps

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. The basis of this approach was the the belief that many business people make decisions in a rational, List all your competitors - use a search engine to search for similar websites, using …

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Things your competitors know about nofollow links

Everything below that visible area merely serves to provide enough content for search engines. SEO inevitably becomes more difficult with each new page you add to your site. It's a problemcthat needs solving. With the constant updates to Google's algorithm and best practices, the very same tactics that once landed …

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Build Your Content in Topic Clusters

Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a …

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Consider static pages at the inception

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The catch comes in the form of a limitation, such as insufficient …

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Difficult things about keywords

Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Brand equity represents a set of characteristics that are unique to a brand. If there was one thing that we could get across to those unfamiliar with SEO, it's that it …

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Maybe SEO campaigns will be a thing of the past

The personality chosen for social media should match the voice used in other venues and marketing communications. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. In addition to understanding technical SEO, you must also understand the importance …

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