You need to have a plan in place, or else you'll end up being seen as a one-hit wonder; if you're remembered at all. Consumers who are highly involved in a particular product category pay attention to an informational ad. apart from Google is its interface. As I walked into …

Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a …

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The catch comes in the form of a limitation, such as insufficient …

Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Brand equity represents a set of characteristics that are unique to a brand. If there was one thing that we could get across to those unfamiliar with SEO, it's that it …

Keep your navigation simple and focus on a top down structure that passes authority to your most important web pages. In addition, Google offers many tools to help you along the way. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother …

The personality chosen for social media should match the voice used in other venues and marketing communications. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. In addition to understanding technical SEO, you must also understand the importance …

So, there's a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Usually, the process of indexing non-HTML documents is to extract all text prior to indexing. Completely changing the image people hold regarding a company or …

Gross rating points (GRPs) measure the impact or intensity of an SEO plan. When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. In the international arena, effective positioning remains vitally important. Would an …

Not all hosting types are created equal. This defeats Google's purpose since providing valuable information to users is the goal. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. I asked where I could find old …

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Viewers often can recall the most irrational and illogical ads. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e …