Link building is still an important part of your company's SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. These techniques don't provide users with substantially unique or valuable content, and are in violation …

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. You can do this in Search Console to see errors Google has found, or use a crawler to hunt them down yourself. You want your page title …

Every page should be given a title that describes its content. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they …

Put simply, copywriting is writing to persuade, convert, and sell. You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Conversions come purely from building trust with the people sitting on the other end of the inter-tubes …

Keep up with latest SEO news and practices - just like everything in the world changes and moves on - so does SEO. Keywords that people enter will always change, so make sure that you stay ahead of the game and keep researching your keywords and the SEO industry in general. The …

That code listing contains two distinct fragments. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make sure that you're using the most relevant images for the most relevant content - otherwise, your …

Consumers view many private brands as having quality equal to or close to that of manufacturer brand names; however, they still expect price advantages in private label products. Having your keyword phrase in the URL also helps with search engines like Yahoo! What we mean when we refer to SEO …

You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Every page should have a description that isn't used anywhere else on the site. Although there are many ways to improve site speed, image compression can typically …

One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Today, the secret to SEO is no secret …

There's no actual "hacking" happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. If this has already been …

That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. An agency should help you learn more about your customers, about their online habits and the searches …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Consumers want to purchase brands from companies that understand the importance of not harming the earth or people. The basis of this approach was the the belief that many business people make decisions in a rational, List all your competitors - use a search engine to search for similar websites, using …

Everything below that visible area merely serves to provide enough content for search engines. SEO inevitably becomes more difficult with each new page you add to your site. It's a problemcthat needs solving. With the constant updates to Google's algorithm and best practices, the very same tactics that once landed …

You need to have a plan in place, or else you'll end up being seen as a one-hit wonder; if you're remembered at all. Consumers who are highly involved in a particular product category pay attention to an informational ad. apart from Google is its interface. As I walked into …

Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a …

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The catch comes in the form of a limitation, such as insufficient …

Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Brand equity represents a set of characteristics that are unique to a brand. If there was one thing that we could get across to those unfamiliar with SEO, it's that it …

Keep your navigation simple and focus on a top down structure that passes authority to your most important web pages. In addition, Google offers many tools to help you along the way. As businesses so often think that social media will be an extremely easy marketing avenue, they rarely bother …

The personality chosen for social media should match the voice used in other venues and marketing communications. Users are especially fickle when it comes to mobile layout and design, because the time on site is less than desktop. In addition to understanding technical SEO, you must also understand the importance …

So, there's a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. Usually, the process of indexing non-HTML documents is to extract all text prior to indexing. Completely changing the image people hold regarding a company or …

Gross rating points (GRPs) measure the impact or intensity of an SEO plan. When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. In the international arena, effective positioning remains vitally important. Would an …

Not all hosting types are created equal. This defeats Google's purpose since providing valuable information to users is the goal. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. I asked where I could find old …

TD-IDF means that content should include different phrases and that some of those phrases should appear more frequently than others. Viewers often can recall the most irrational and illogical ads. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e …