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Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. When the damage is done, it can be very hard to get back onto Google's good side. In fact, that's often impossible. What is the response rate …

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Put simply, copywriting is writing to persuade, convert, and sell. You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Conversions come purely from building trust with the people sitting on the other end of the inter-tubes …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …