The structure of your link usually correlates to its intention; for example, if your link is posted by itself in a blog comment, with no introduction or explanation, it will usually be seen as spam. Older, well-established sites have tens of thousands of backlinks pointing at them from all kinds …

Search engine optimization, while a very technical practice, is a marketing function-and it needs to be treated like one. Brand equity represents a set of characteristics that are unique to a brand. If there was one thing that we could get across to those unfamiliar with SEO, it's that it …